Vietnam’s Sun Group partners with Visa to integrate digital payment into tourism platform

Visa, a global digital payments firm, is collaborating with Sun Group, a Vietnam-based real estate firm, to integrate digital payment into tourism platform. The duo said in a statement on Monday that this collaboration brings Visa’s artificial intelligence (AI)-powered payment technology together with Sun Group’s extensive destination network, to boost digital payments. According to the statement, this strategic collaboration supports the Visit Vietnam initiative and strengthens the country’s position as a top destination for global travelers. With Visa’s technology integrated into the platform, visitors for Vietnam will benefit from faster, safer digital payments, exclusive offers, and curated recommendations. The collaboration also uses data-driven insights to understand traveler behavior to help improve services. “Travelers today want convenience and confidence when exploring new destinations. Through our collaboration with Sun Group on the Visit Vietnam initiative, we’re not only ensuring visitors enjoy smooth, secure digital payments and strong acceptance across every touchpoint – we’re also supporting Vietnam’s national tourism strategy and aligning with the government’s efforts to uplift the economy through sustainable tourism growth, “This collaboration helps position Vietnam as a leading travel hub that delivers both exceptional experiences for visitors and long-term benefits for Vietnam,” said Dung Dang, Visa Country Manager for Vietnam and Laos. Meanwhile, Manideep Gupta, Vice President, Visa Consulting & Analytics (VCA), Southeast Asia, Visa, said real-time insights into how consumers travel and spend during their trips allow them to create experiences that truly matter. “By pairing Sun Group’s signature attractions with Visa’s data and AI, we can help partners design personalized journeys that delight travelers and keep them coming back,” he added. Nguyễn Vũ Quỳnh Anh, Deputy Chief Executive Officer of Sun Group and Chief Executive Officer of the Entertainment & Hospitality Division, said cooperating with Visa is an important step toward realizing the Visit Vietnam vision – building a smart, data‑driven tourism ecosystem. “With the advantage of a diverse network of destinations and a rich pool of customer data, Sun Group can work with Visa to create more deeply personalized, seamless, and safer experiences for travelers, “This not only enhances the customer journey at every touchpoint but also helps businesses access valuable market insights, thereby jointly contributing to the sustainable development of Vietnam’s tourism industry,” she added. According to the statement, Visa and Sun Group will deepen their collaboration through joint marketing and international outreach, utilizing Visa’s global network and spending insights to promote Visit Vietnam in priority markets. In its initial phase, Visit Vietnam, the government-endorsed national tourism e-commerce platform, will offer integrated dashboards and insight reports for government and industry stakeholders to support more informed tourism planning. For travelers, the next phase will bring a comprehensive platform with personalized itineraries, exclusive deals, and seamless digital experiences – making Vietnam easier to explore than ever before. FinFan and Thunes forge strategic alliance to strengthen Vietnam’s cross-border remittance ecosystem