<div id="readability-page-1"><div><p>RELYING on artificial intelligence (AI) for gift selection this holiday season may be a stretch, but the e-commerce industry’s move towards AI shopping agents now looks inevitable as OpenAI, Perplexity, Google and Amazon race to build their own.</p><p>South-east Asia doesn’t have a fully fledged AI shopping agent yet, but companies are already laying the groundwork.</p><p>Shopee has been working with OpenAI since early this year to explore how AI agents could be used on its platform. Lazada, meanwhile, claimed that its AI chatbot, Lazzie, has already helped drive sales.</p></div></div>

<p>Shopee and Lazada are preparing for the integration of AI shopping agents, with Shopee collaborating with OpenAI and Lazada utilizing its AI chatbot, Lazzie, to boost sales. This move signals a potential shift in the e-commerce landscape, possibly leading to a competitive price war as companies enhance their platforms with AI technology.</p>

- The e-commerce industry is increasingly moving towards AI shopping agents, with major players like OpenAI, Google, and Amazon developing their versions.  
- In South-east Asia, while a fully operational AI shopping agent is not yet available, companies like Shopee and Lazada are preparing for this shift; Shopee is collaborating with OpenAI, and Lazada's AI chatbot, Lazzie, has reportedly boosted sales.  
- This trend indicates a significant evolution in online shopping experiences.

Shopee, Lazada are laying the ground for AI shopping agents. Is a brutal price war looming?