BUZZ-Truist cuts PT on Vail Resorts amid weak snowfall and soft demand

Reuters
2025.12.29 12:53
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Truist Securities has lowered its price target on Vail Resortsfrom $237 to $234, indicating a potential upside of 50.1% from the stock's last close. The downgrade is attributed to weak early-season snowfall in Colorado and Utah, the worst since the 2017/18 season, and soft demand signals, including a 20% year-over-year drop in hotel bookings for the 2025/26 season. Despite this, Vail Resorts is seen as more resilient than in previous weak-snow seasons due to better revenue management and snowmaking capabilities. Currently, 4 out of 12 brokerages rate the stock as "buy" or "strong buy."