Something fundamental has shifted in wealth management over the past year. Walk into any advisory firm today and you’ll hear the same story: clients aren’t asking if they should own crypto anymore. They’re asking why their advisor hasn’t brought it up yet.



The resistance many financial advisors have maintained has become nearly impossible to justify as 2026 arrives. The landscape has changed dramatically, and pretending otherwise might cost advisors more than just uncomfortable conversations.



<h2>What Clients Are Actually Doing</h2>



Here’s what should keep advisors up at night. Throughout 2025, crypto ownership among retail investors reached levels that can no longer be dismissed as a fringe phenomenon. Younger investors in particular have embraced digital assets, with many treating Bitcoin (CRYPTO: BTC) and other cryptocurrencies as permanent portfolio fixtures rather than speculative trades.



The real issue isn’t simply that clients own crypto. It’s that they’re buying it elsewhere. A significant portion of advisory clients maintain cryptocurrency positions at exchanges like Coinbase Global Inc. (NASDAQ:COIN) and other platforms, completely outside their advisor’s view. These held away assets create blind spots in what should be comprehensive financial planning.



When clients hold substantial wealth in accounts their advisor can’t see, that’s more than an operational inconvenience. It’s a relationship problem. Advisors can’t properly assess risk exposure, coordinate tax strategies, or ensure portfolios remain aligned with client goals when major asset holdings exist off the books.



The shift among advisors themselves reveals where the industry is heading. Throughout 2025, roughly one in five advisors integrated crypto into client portfolios, double the rate from just two years earlier. Among those who took the plunge in 2025, nearly all have indicated plans to maintain or expand their crypto allocations going forward.



The 2024 election accelerated this momentum considerably. The outcome signaled a shift toward friendlier regulatory treatment of digital assets, giving hesitant advisors confidence that the compliance landscape would improve. Throughout 2025, that prediction largely bore out as federal frameworks emerged and custody rules gained clarity.



<h2>What Changed To Make This Possible</h2>



For years, advisors had a ready excuse. Regulation was unclear, custody was messy, and compliance departments shut down every crypto conversation before it started. That world doesn’t exist anymore.



President Trump signed the GENIUS Act in July 2025, giving the country its first real federal framework for stablecoins. The law requires full dollar backing and creates actual supervision standards. No more regulatory gray zone.



The SEC followed up in December with guidance on how broker dealers can hold crypto securities. State trust companies got approval to serve as qualified custodians. The compliance barriers that let advisors say “our hands are tied” have mostly disappeared.



Product infrastructure evolved just as fast. BlackRock Inc. (NYSE:BLK) launched its Bitcoin ETF, iShares Bitcoin Trust (NASDAQ:IBIT), and the fund hit $70 billion in record time, getting there faster than any ETF in history. The fund now controls more than 3% of all Bitcoin (CRYPTO: BTC) in existence.



What’s remarkable about IBIT isn’t just the asset growth. Throughout 2025, investors poured $25 billion into the fund even as Bitcoin itself posted negative returns for the year. That’s not hot money chasing momentum. That’s conviction buying, and it demonstrated that institutional appetite for crypto exposure has matured beyond speculative fervor.



When BlackRock named its Bitcoin ETF as one of three core investment themes for 2025, alongside Treasuries and big tech stocks, it sent an unmistakable message to the industry. The world’s biggest asset manager had declared that Bitcoin exposure represents mainstream portfolio construction, not fringe speculation. As we close out 2025, that positioning has held firm despite market volatility.



<h2>Why 2026 Becomes The Year Everything Changes</h2>



The last piece of the puzzle is wirehouse adoption. Bank of America Corp. (NYSE:BAC), JPMorgan Chase &amp; Co. (NYSE:JPM), and Wells Fargo &amp; Company (NYSE:WFC) together manage over $1 trillion. Sources suggest these firms are actively working on adding Bitcoin to their approved investment lists.



When these giants approve crypto allocations, the game changes completely. Wirehouses move slowly and deliberately, running every decision through layers of compliance review. But when they approve something, it sends a signal to thousands of smaller advisory firms that the coast is clear. Analysts project that RIA crypto allocations could more than double in 2026 once wirehouses give the green light.



The internal dynamics shifted throughout 2025 as well. Research this month shows that nearly a quarter of Chief Compliance Officers at RIA firms personally own crypto, and 26% expect their firms to offer it to clients within the next two years. When the compliance gatekeepers are personally invested, approval becomes a matter of when, not if.



Most advisors recommending crypto today stick to modest allocations between 1% and 5% of portfolios. That range lets clients participate without taking on portfolio breaking risk, balancing fiduciary duty with client demand.



<h2>The Business Case For Getting Ahead Of This</h2>



Demographics are working against advisors who drag their feet. Younger clients view crypto competence as table stakes, not a specialty service. They don’t understand why their advisor can’t help them with assets they’re managing at Coinbase Global Inc. (NASDAQ:COIN), which serves 120 million people worldwide.



Ric Edelman, who started the Digital Assets Council, went from recommending tiny crypto allocations a few years ago to suggesting portfolios hold between 10% and 40% by mid 2025. That’s aggressive, sure, but it shows how fast expert opinion is moving.



The operational barriers have collapsed too. Modern portfolio software from companies like Orion and Envestnet handles crypto reporting as easily as mutual funds. Tax reporting has standardized. The administrative burden that once justified saying no has evaporated.



<h2>What Advisors Should Do Right Now</h2>



Setting up the compliance framework takes time. Advisors need to understand custody rules, pick qualified custodians with strong security, and document their fiduciary process. Waiting until everyone else is already offering crypto means playing catch up when clients are already shopping around.



Education matters just as much as compliance. Clients expect advisors to explain the actual investment case for Bitcoin (CRYPTO: BTC) as an inflation hedge or Ethereum’s yield generation, not just process paperwork. Building that knowledge base now creates competitive advantage before the rush starts.



The crypto conversation should look like any other investment discussion. What are the client’s goals? What’s their risk tolerance? How does this fit into their overall plan? Some clients see Bitcoin as diversification. Others want technology exposure. The advisor’s job is matching the allocation to the individual situation, not applying cookie cutter recommendations.



As 2026 approaches, advisors face a straightforward choice. The regulatory framework exists. Products are available. Institutional players have validated the asset class. Clients want access. Advisors who build thoughtful crypto capabilities now will strengthen client relationships and competitive positioning. Those who wait will spend 2026 explaining to clients why the comprehensive financial plan they thought they had somehow excluded a major asset class the client already owned elsewhere.



Benzinga Disclaimer: This article is from an unpaid external contributor. It does not represent Benzinga’s reporting and has not been edited for content or accuracy.

GBTC

The wealth management landscape has shifted significantly, with clients increasingly inquiring about cryptocurrency allocations. In 2025, one in five advisors integrated crypto into portfolios, driven by clearer regulations and institutional interest, such as BlackRock's Bitcoin ETF. As major firms like Bank of America and JPMorgan consider adding Bitcoin to their investment lists, projections suggest that RIA crypto allocations could double in 2026. This change reflects a growing acceptance of digital assets as essential components of financial planning, necessitating advisors to adapt or risk losing client relationships.

Why Financial Advisors Can No Longer Ignore Crypto Allocation Models