<div id="readability-page-1"><p>Amazon (AMZN) and Microsoft (MSFT) are two of the biggest players in Big Tech, both benefiting from long-term trends like cloud computing, AI, and digital services. So far in 2025, Amazon's stock is up about 6%, while Microsoft has posted a stronger gain of roughly 16%. As 2026 approaches, investors are looking for the right balance between growth and stability. In this article, we compare AMZN and MSFT to see which stock could be the smarter buy heading into 2026.</p><h3>Claim 70% Off TipRanks This Holiday Season</h3><ul><li>Unlock  hedge fund-level data  and  powerful investing tools  for smarter, sharper decisions  </li><li> Stay ahead of the market with  the latest news and analysis  and maximize your portfolio's potential</li></ul> <h2><strong>Amazon or Microsoft: A Quick Comparison</strong></h2> <ul> <li>Amazon is driven by e-commerce scale and the growth of its high-margin AWS cloud business, with added upside from advertising and AI services.</li> <li>Microsoft is<strong> </strong>powered by recurring enterprise software revenue, expanding Azure cloud adoption, and strong AI integration across its product ecosystem.</li> </ul> <p>Using the TipRanks Stock Comparison Tool, we have compared Amazon and Microsoft against each other on different parameters.</p></div>

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<p>Amazon (AMZN) and Microsoft (MSFT) are leading Big Tech companies, both benefiting from trends in cloud computing, AI, and digital services. In 2025, AMZN's stock rose 6%, while MSFT gained 16%. As 2026 approaches, investors are evaluating which stock offers better growth and stability. Amazon's strengths lie in e-commerce and AWS, while Microsoft's advantages include enterprise software and Azure cloud adoption. A comparison using the TipRanks Stock Comparison Tool highlights their performance metrics.</p>

- Amazon and Microsoft, leaders in Big Tech, are benefiting from cloud computing, AI, and digital services, with Amazon's stock up 6% and Microsoft's by 16% in 2025.  
- Investors are assessing which stock presents a smarter buy for 2026, comparing Amazon's e-commerce and AWS growth against Microsoft's recurring software revenue and Azure expansion.  
- The article utilizes the TipRanks Stock Comparison Tool to analyze both companies across various parameters.

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AMZN vs. MSFT: Which Big Tech Stock Is the Better Buy for 2026, According to Analysts?