Trip.com released the annual report on China's inbound tourism, with an average order growth of 1.53 times for visa-free countries in the first three quarters

Trip.com (09961.HK)(TCOM.US) released the "2025 China Inbound Tourism Annual Report," showing that inbound tourism bookings in the first three quarters of this year have doubled year-on-year, with orders from visa-exempt countries averaging a growth of 1.53 times.

The report indicates that data from its platform shows that geographical distance has become a core factor affecting the length of stay. Tourists from nearby source markets such as Asia mainly engage in short to medium trips lasting 4 to 7 days, while travelers from the Southern Hemisphere, such as Oceania, tend to prefer in-depth tours lasting over 7 days. Climate, specific international long holidays, and major international exhibitions and events have become key determinants of when to visit. Spring (April) and autumn (October) are the most favored visiting periods for overseas tourists, with October being a peak for inbound tourism from major source countries. In terms of itinerary planning, tourists from Asia, Europe, and Australia/New Zealand generally book their inbound trips more than half a month in advance.

Liang Jianzhang, Chairman of the Board of Trip.com Group, previously stated that currently, the revenue from China's inbound tourism accounts for less than 0.5% of the local GDP, while Thailand exceeds 10%, and Western countries generally range between 1% and 2%. If China's ratio increases to the level of 1% to 2%, it would imply a potential market increment of approximately 1 trillion to 2 trillion RMB