
Vipshop: Steady Fundamentals, Modest Growth Outlook Support Maintain-Hold Rating and $18 Target

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Morgan Stanley analyst Eddy Wang has maintained a Hold rating on Vipshop (VIPS) stock, citing steady fundamentals and modest growth outlook. He expects Q4 2025 revenue and user metrics to remain unchanged, with low single-digit revenue growth projected for 2026. Profitability is expected to be stable, supported by shareholder returns. Wang's price target remains at $18, valuing shares at seven times projected 2026 non-GAAP earnings. Citi also maintains a Hold rating with a $21 price target.
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