Denim boosts American Eagle and Gap, but tariffs drag athleticwear in 2025

Reuters
2025.12.31 15:39
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In 2025, brands like American Eagle and Gap thrived due to a denim boom, with shares rising 60% and 22% respectively. However, athleisure brands struggled under tariff pressures, with Nike's stock down 19% and Lululemon down 45%. The S&P Composite 1500 Apparel Retail Index rose 22% YTD, contrasting with declines in other apparel sectors. Affluent teens drove demand for luxury items, while Deckers Outdoor saw a 48% drop in stock value. Overall, the apparel market showed mixed results amid changing consumer preferences and economic challenges.