BUZZ-Perfume sales thrive as U.S. beauty brands struggle with sluggish demand in 2025
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In 2025, the U.S. beauty sector faced challenges due to tariff uncertainties, impacting brands like Coty and Elf Beauty, which saw significant declines. However, Estee Lauder and Ulta Beauty thrived, with Ulta's sales up 39% driven by younger consumers. Analysts predict beauty spending will exceed 2025 levels, focusing on prestige brands. The S&P 500 Personal Care Products index is down 0.7% YTD, contrasting with a 17.3% rise in the broader S&P 500.
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