Netflix Christmas Day NFL streams set US viewership records

Reuters
2025.12.31 21:27
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Netflix's Christmas Day NFL broadcasts set US viewership records, with the Lions vs. Vikings game averaging 27.5 million viewers and peaking at over 30 million. The Cowboys vs. Commanders game averaged 19.9 million viewers. This success supports Netflix's strategy to enhance its ad-supported subscription tier, as live sports attract significant audiences, with over 190 million monthly active viewers globally.