Scam Ads Put Meta's Core Ad Business Under Growing Legal Pressure
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Meta Platforms is under legal scrutiny for allegedly prioritizing the concealment of scam ads over their elimination. Internal documents reveal that the company modified its ad tools to obscure scam ads from regulators, leading to a false perception of the issue's decline. While Meta explored measures to reduce scam ads by 29%, the estimated $2 billion cost and potential 4.8% drop in ad revenue led to a preference for a less aggressive approach unless legally mandated.
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