<div id="readability-page-1">Amazon.com (NASDAQ:AMZN) was downgraded by stock analysts at Zacks Research from a &#34;strong-buy&#34; rating to a &#34;hold&#34; rating in a research report issued to clients and investors on Thursday,Zacks.com reports.<ul><li>MarketBeat Week in Review – 12/29 - 01/02</li></ul>Other research analysts have also recently issued research reports about the stock. China Renaissance raised their price target on shares of Amazon.com from $278.00 to $300.00 and gave the stock a &#34;buy&#34; rating in a report on Monday, November 3rd. New Street Research raised their target price on Amazon.com from $270.00 to $340.00 and gave the stock a &#34;buy&#34; rating in a research note on Tuesday, November 4th. Loop Capital lifted their price target on Amazon.com from $300.00 to $360.00 and gave the stock a &#34;buy&#34; rating in a research report on Tuesday, November 18th. Citigroup reissued an &#34;overweight&#34; rating on shares of Amazon.com in a report on Wednesday, November 26th. Finally, Benchmark raised their price objective on Amazon.com from $260.00 to $295.00 and gave the stock a &#34;buy&#34; rating in a research note on Friday, October 31st. One analyst has rated the stock with a Strong Buy rating, fifty-five have assigned a Buy rating and four have assigned a Hold rating to the company. According to MarketBeat.com, Amazon.com currently has an average rating of &#34;Moderate Buy&#34; and an average target price of $295.50.Check Out Our Latest Report on AMZN<h2>Amazon.com Trading Down 1.9%</h2><ul><li>What to Expect From Amazon in the 4 Weeks Before Earnings</li></ul>Amazon.com stock opened at $226.50 on Thursday. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01. The stock has a market cap of $2.42 trillion, a PE ratio of 31.99, a price-to-earnings-growth ratio of 1.45 and a beta of 1.37. The stock has a 50-day moving average of $232.10 and a two-hundred day moving average of $226.68. Amazon.com has a one year low of $161.38 and a one year high of $258.60. Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, topping analysts' consensus estimates of $1.57 by $0.38. The business had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The company's revenue was up 13.4% on a year-over-year basis. During the same quarter in the previous year, the firm earned $1.43 earnings per share. On average, research analysts anticipate that Amazon.com will post 6.31 EPS for the current fiscal year. <h2>Insider Buying and Selling at Amazon.com</h2><ul><li>How the Mag 7’s 2025 Laggards Could Turn Into 2026 Winners</li></ul>In other news, Director Jonathan Rubinstein sold 8,173 shares of the company's stock in a transaction on Friday, October 31st. The shares were sold at an average price of $250.03, for a total transaction of $2,043,495.19. Following the completion of the sale, the director owned 80,030 shares of the company's stock, valued at $20,009,900.90. This represents a 9.27% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities &amp; Exchange Commission, which is available through this hyperlink. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the company's stock in a transaction on Thursday, November 20th. The shares were sold at an average price of $226.61, for a total value of $280,316.57. Following the completion of the sale, the director owned 26,148 shares of the company's stock, valued at approximately $5,925,398.28. The trade was a 4.52% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last quarter, insiders sold 79,734 shares of company stock worth $18,534,017. 9.70% of the stock is currently owned by corporate insiders. <h2>Institutional Trading of Amazon.com</h2>Several hedge funds have recently made changes to their positions in AMZN. Barlow Wealth Partners Inc. increased its stake in Amazon.com by 0.4% during the second quarter. Barlow Wealth Partners Inc. now owns 12,565 shares of the e-commerce giant's stock worth $2,763,000 after acquiring an additional 44 shares during the last quarter. Probity Advisors Inc. grew its stake in Amazon.com by 0.4% during the second quarter. Probity Advisors Inc. now owns 12,157 shares of the e-commerce giant's stock worth $2,667,000 after buying an additional 45 shares during the period. Doheny Asset Management CA raised its stake in shares of Amazon.com by 0.3% in the 2nd quarter. Doheny Asset Management CA now owns 17,821 shares of the e-commerce giant's stock valued at $3,910,000 after acquiring an additional 45 shares during the period. IMPACTfolio LLC lifted its holdings in shares of Amazon.com by 3.8% during the 3rd quarter. IMPACTfolio LLC now owns 1,225 shares of the e-commerce giant's stock valued at $269,000 after acquiring an additional 45 shares in the last quarter. Finally, Ridgecrest Wealth Partners LLC boosted its position in Amazon.com by 0.5% during the 2nd quarter. Ridgecrest Wealth Partners LLC now owns 8,399 shares of the e-commerce giant's stock worth $1,843,000 after purchasing an additional 45 shares during the period. Hedge funds and other institutional investors own 72.20% of the company's stock. <h2>Key Stores Impacting Amazon.com</h2>Here are the key news stories impacting Amazon.com this week:<ul> <li>Positive Sentiment: Two major shops raised price targets (Wells Fargo to $295 and Oppenheimer to $305), pushing a rounded Wall Street one‑year view toward ~$300 and supporting upside expectations for AMZN. What Wall Street Thinks Amazon Will Be Worth 1 Year From Now. 1 Reason They Might Be Right</li> <li>Positive Sentiment: BMO Capital raised its target to $304 and reiterated Outperform after checks on AWS/A.I. momentum — reinforcing the view that cloud/AI tailwinds can reaccelerate revenue and margins. Amazon (AMZN) AWS AI Momentum Supports Higher Price Target at BMO Capital</li> <li>Positive Sentiment: Billionaire Stanley Druckenmiller added AMZN to his AI bets, a vote of confidence that can boost sentiment and flows into large-cap AI beneficiaries. Billionaire Stanley Druckenmiller Just Went All in on AI, Buying Amazon, Meta Platforms, and Alphabet. Could AI Stocks Still Deliver Big Returns in 2026?</li> <li>Positive Sentiment: Multiple bullish writeups (Seeking Alpha, Benzinga, and several Fool pieces) list Amazon as a top rebound/AI name for 2026 — helpful for sentiment and potential retail/institutional positioning ahead of earnings. Why Amazon Could Lead The Mag 7 In 2026</li> <li>Neutral Sentiment: MarketBeat highlights AMZN is in a consolidation phase heading into earnings — that can mean muted upside until company-level catalysts or guidance materialize. What to Expect From Amazon in the 4 Weeks Before Earnings</li> <li>Neutral Sentiment: Analyst roundups and long‑range forecasts (24/7 Wall St., TipRanks, Forbes) emphasize a brighter 2026 outlook but note 2025 underperformance vs. peers — framing AMZN as a recovery/AI play rather than a clear momentum leader. Amazon Stock In 2026: Show Me The Growth</li> <li>Negative Sentiment: Seeking Alpha published a rating downgrade piece emphasizing cycle risks and valuation/earnings skepticism — a reminder some analysts remain cautious and could weigh on near‑term trading. Amazon: Respect The Cycle, Not Consensus (Rating Downgrade)</li> </ul><h2>About Amazon.com</h2> (Get Free Report)Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics. Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.<h2>Further Reading</h2><ul><li>Five stocks we like better than Amazon.com</li><li>Do not delete, read immediately</li><li>The $100 Trillion AI Story No One Is Telling You</li><li>If You Keep Cash In A U.S. Bank Account… Read This NOW</li><li>Wall Street Stockpicker Names #1 Stock of 2026</li><li>But this $2 Gold Stock Before May 20, 2026</li></ul><img src="https://imageproxy.pbkrs.com/https://www.marketbeat.com/scripts/RatingsAndPriceTargetChart.ashx/query-UHJlZml4PU5BU0RBUSZTeW1ib2w9QU1aTg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="650" height="330" original-src="https://imageproxy.pbkrs.com/https://www.marketbeat.com/scripts/RatingsAndPriceTargetChart.ashx/query-UHJlZml4PU5BU0RBUSZTeW1ib2w9QU1aTg"/>This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.<h2>Should You Invest $1,000 in Amazon.com Right Now?</h2>Before you consider Amazon.com, you'll want to hear this.MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Amazon.com wasn't on the list.While Amazon.com currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.View The Five Stocks Here </div>

AMZN

AMZU

Zacks Research downgraded Amazon.com (NASDAQ:AMZN) from a "strong-buy" to a "hold" rating. Other analysts have raised their price targets, with China Renaissance setting it at $300, New Street Research at $340, and Loop Capital at $360, all maintaining a "buy" rating. Currently, Amazon has an average rating of "Moderate Buy" with a target price of $295.50. The stock opened at $226.50, with a market cap of $2.42 trillion and a PE ratio of 31.99. Insiders have sold shares recently, and institutional investors have adjusted their stakes in the company.

- Amazon.com was downgraded from a "strong-buy" to a "hold" rating by Zacks Research, while other analysts raised their price targets, generally maintaining a bullish outlook.  
- The company's stock opened at $226.50, reporting positive earnings of $1.95 per share, exceeding estimates, with a revenue increase of 13.4% year-over-year.  
- Despite recent downgrades, indicators suggest a potential rebound, with analysts predicting an average target price of approximately $295.50 for the stock.

Amazon.com (NASDAQ:AMZN) Lowered to "Hold" Rating by Zacks Research