Omnicom Group Announces Strategy to Balance Human Influence and AI, Expand Retail Media Partnerships, and Adopt Generative Engine Optimization to Drive Future Brand Growth
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Omnicom Group Inc. has announced a strategy to enhance brand growth by balancing human influence and AI. The plan includes expanding emotional availability and leveraging partnerships with retailers and social platforms, to be detailed at CES. The strategy focuses on engaging consumers throughout their journey, utilizing retail media and search. Additionally, Omnicom will adopt Generative Engine Optimization to prepare for AI's impact on consumer decision-making. This news was generated by Public Technologies and is for informational purposes only.
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