China's Pop Mart expands supply chain amid global push
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Chinese toymaker Pop Mart has expanded its supply chain by adding manufacturing facilities in Mexico, Cambodia, and Indonesia to meet rising global demand. The company, known for its Labubu dolls, collaborates with local partners for production. This strategic move aims to enhance resilience and efficiency in their supply chain. Pop Mart is also aggressively entering the U.S. market, planning to open more stores this year. Despite a significant increase in production capacity, shares have fallen about 40% from their peak due to concerns over the sustainability of Labubu's popularity.
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