Spotify makes it easier for creators to earn, reveals $10 billion podcast spend
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Spotify is enhancing its monetization program for creators, lowering eligibility requirements to attract more video podcasters. The company has invested over $10 billion in the podcast sector and aims to compete with platforms like YouTube and Netflix. Creators can now join with 1,000 engaged audience members and 2,000 hours consumed in the past month. New sponsorship tools will launch in April, and Spotify Sycamore Studios will support select creators. This initiative reflects Spotify's strategy to boost creator earnings and engagement in the growing video podcast market.
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