YouTube encrypted content viewership has fallen to its lowest level since January 2021.

CoinLive
2026.01.12 04:10
Viewership of crypto content on YouTube has fallen to its lowest level since January 2021. Data shared by Benjamin Cowen, founder of ITC Crypto, shows a significant drop in views for this type of video over the past three months. YouTube content creator Tom Crown stated that social attention is at bearish levels, with retail investors taking a backseat during this period, and the market being primarily driven by institutions. Furthermore, Santiment points out that Bitcoin's social sentiment is gradually improving, but the key for retail investors to maintain positive sentiment lies in the $90,000 price level.