Salesforce Partners with Google to Launch Universal Commerce Protocol for AI-Driven Shopping
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Salesforce Inc. has expanded its partnership with Google to launch the Universal Commerce Protocol (UCP), an open standard for AI-driven commerce. This collaboration will allow Agentforce Commerce merchants to integrate with UCP, facilitating real-time connections with Google’s AI shopping experiences. The initiative aims to enhance product discovery and checkout processes across Google’s platforms, promoting intelligent commerce. Further details on technical requirements and rollout timelines will be shared by Salesforce as the partnership develops.
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