According to reports, some stores in mainland cities under the brand XIABUXIABU have "cleared out."

According to domestic media reports, XIABUXIABU (00520.HK) subsidiary high-end hot pot brand Coucou has closed several stores in mainland China, with some cities having "zero" stores, including Zhengzhou, Xiamen, Suzhou, and Qingdao.

The report cites industry insiders who indicate that, in addition to Coucou's own development reasons, a more fundamental issue lies in the collective pressure faced by the entire mid-to-high-end hot pot sector. As consumers place greater emphasis on cost-effectiveness, mid-to-high-end hot pot finds itself in an awkward position, lacking both a "must-go" value perception and the ability to compete with cost-effective brands