Hershey (HSY) Raises Ad Budget to Revamp Its Flagship Chocolate Bar
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Hershey (HSY) is modernizing its 125-year-old flagship chocolate bar by increasing its ad budget by 20% and launching its first major campaign in eight years. The campaign will utilize various platforms, including TV, streaming, and social media, and aims to keep the brand visible year-round. Despite challenges like rising cocoa prices and tariff expenses, Hershey's organic net sales rose 6.2% last quarter. Currently, HSY stock has a Hold consensus rating with a slight downside risk of 0.21% from its average price target of $198.71.
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