Spotify Stock (SPOT) On Song as it Hikes U.S. Premium Subscription Prices
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Spotify (SPOT) shares rose after the company announced a price hike for its U.S. premium subscription, increasing from $11.99 to $12.99 starting February 2026. This marks the first price increase since July 2024. Spotify stated the hike is necessary to maintain service quality and support artists, potentially adding $500 million to annual revenue, according to J.P. Morgan analyst Doug Anmuth. The price increase may also positively impact SPOT's share price, which has struggled recently.
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