
Baijiu, reborn in the Kondratiev wave

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The liquor industry is expected to be reborn during the current Kondratiev wave downturn, mainly benefiting from the Federal Reserve's potential implementation of quantitative easing (QE) in 2026. This policy will lead to increased dollar liquidity, which in turn will prompt the People's Bank of China to also adopt QE measures to repair the balance sheets of the real economy. It is anticipated that the liquor industry will usher in a new cycle, with the rebound possibly exceeding the recovery after the pandemic in 2022
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