Research: 87% of Amazon sellers plan to expand their AliExpress brand overseas this year

36Kr learned that recently, a survey conducted by a cross-border service agency targeting merchants in Guangdong's industrial belt showed that 87% of Amazon sellers plan to use AliExpress as their second growth curve for brand expansion overseas. In 2025, AliExpress will fully upgrade its "Super Brand Overseas Expansion Plan," clearly stating that it will bring new growth for brands at half the cost of Amazon by optimizing the overseas cost structure and enhancing localization capabilities. Over the past year, AliExpress has attracted a large number of mid-to-high-end brands to accelerate their entry