EnterpriseSG-Grab pact shatters F&B data barriers for 12,000 firms
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Enterprise Singapore (EnterpriseSG) and Grab have signed a three-year MoU to support over 12,000 F&B companies by providing free access to consumer trend reports and marketing tools. The partnership aims to tackle challenges like rising costs and manpower issues, with more than 400 companies expected to join capability-building masterclasses. Targeted campaigns will promote new dining options in selected areas, while workshops will focus on business strategy and operations optimization, accommodating up to 50 companies per session.
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