In 2025, in-app purchases reached $167 billion globally, outpacing game spending for the first time.
On January 21, 2026, Sensor Tower, a prominent data provider in the digital economy, unveiled its 2026 annual State of Mobile report. The report disclosed that global in-app purchases (IAP) surged to $167 billion in 2025, marking a 10% growth from the previous year.
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