Volkswagen AG Launches Cross-Brand Reorganization to Boost Efficiency

Reuters
2026.01.21 13:09
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Volkswagen AG has announced a major corporate reorganization for its Brand Group Core, which includes Volkswagen Passenger Cars, Škoda, SEAT&CUPRA, and Volkswagen Commercial Vehicles. Starting in January 2026, a new cross-brand steering model will be implemented to streamline processes and increase efficiency. The changes are expected to unlock cumulative savings of one billion euros in production by 2030, enhancing the group's competitiveness. Full implementation is planned for summer 2026.