Threads rolls out ads to all users worldwide
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Meta is expanding ads on Threads to all users globally, starting next week with a gradual rollout expected to take months. CEO Mark Zuckerberg has touted Threads as a potential major success, aiming for 1 billion users. Advertisers can easily manage Threads ads alongside those on Facebook, Instagram, and WhatsApp. The platform supports various ad formats and has enhanced third-party verification for brand safety. While the frequency of ads in users' feeds is not specified, initial delivery will be low as the feature scales.
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