Adobe is developing “IP-safe” gen AI models for the entertainment industry

The Verge
2026.01.22 14:03
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Adobe is developing "IP-safe" generative AI models for the entertainment industry, specifically its Firefly suite of creative tools. In collaboration with studios, directors, and talent agencies, Adobe aims to create private Firefly Foundry omni-models that enhance creativity while preserving ownership and creative intent. These models will generate various assets, including audio-aware videos and 3D/vector graphics, to be integrated into production workflows, coinciding with the Sundance Film Festival.