Novo's 500% Pill Pop: Wegovy Just Obliterated Every GLP-1 Launch Record

benzinga_article
2026.01.23 14:12
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Novo Nordisk's oral weight-loss pill, Wegovy, has achieved a record-breaking 500% surge in prescriptions, reaching 20,371 in its second week. This unprecedented growth outpaces competitors like Eli Lilly's Zepbound. The figure may be conservative, as it excludes direct-to-consumer sales and telehealth platforms. With distribution in over 70,000 locations, Novo is poised to dominate the market before Lilly's oral contender arrives in 2026. The GLP-1 market is entering a mass-market phase, potentially reshaping revenue trajectories for both companies.