UBS: The market has initially digested the impact of the antitrust investigation on Trip.com, and the stock price is expected to remain in a range of fluctuations in the short term

UBS published a research report stating that the stock price of Trip.com Group (09961.HK) has fallen due to the antitrust investigation, but the market seems to have initially digested the related news. The main concern for investors remains whether there will be any penalties in the future that could affect the company's business model, fee structure, or market share.

The firm believes that it is currently difficult to accurately assess the financial impact of the investigation on Trip.com beyond fines, and therefore expects the stock to remain within a range of fluctuations in the short term. However, the firm maintains a positive outlook on the company's prospects post-investigation, believing that its long-term development, supported by its domestic leadership position and robust overseas expansion, should remain unchanged.

The firm maintains a target price of $90 for Trip.com (TRIP.US) in the U.S. stock market and a target price of HKD 700 for its H shares, with a rating of "Buy."