Porsche's dealers are expected to reduce by 30% this year, with no plans for localization at present

Wallstreetcn
2026.01.26 05:38

Porsche China CEO Pan Lichi stated today to Yicai that Porsche is a financially self-sufficient company, spending every penny wisely. Internally, Porsche's cost-cutting measures will continue, with saved funds allocated for market investments and future research and development, such as the Porsche Shanghai R&D center being a key focus. Porsche is currently in a phase of recalibration and adjustment, aiming to win back the Chinese market through measures such as optimizing and streamlining the dealer network and launching exclusive models, without determining success solely by sales volume. The number of dealers has been reduced from 150 to 114 by 2025, with a target of reducing it to 80 by 2026