11:05 ET Haier błyszczy na Australian Open 2026: oficjalny partner turnieju podnosi poziom gry poprzez inteligentne innowacje i przemyślane kampanie angażujące

Haier, the leading global home appliance brand, continues its strategic partnership with the Australian Open in 2026, enhancing the tournament experience through smart innovations and community engagement. The brand's presence goes beyond traditional branding, transforming the court into a dynamic platform for innovation. Haier's initiatives include interactive challenges and a commitment to local communities, showcasing its products' role in daily life. The collaboration extends throughout the ATP Tour season, promoting excellence and visibility while engaging fans globally. Haier aims to attract 100,000 new fans through its year-long engagement strategy, culminating in the Haier Fans Club Ultimate Cup in Qingdao, China.