Rivian Offers Alternative to Customers Affected by Discontinued F-150 Lightning
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Rivian is targeting Ford customers affected by the discontinuation of the F-150 Lightning by promoting its R1T electric pickup as an alternative. Seth Parks, Rivian's Senior Manager of Fleet Sales, announced this initiative on LinkedIn, highlighting the R1T's features and pricing starting at $73,000. Ford halted production of the F-150 Lightning due to a supplier fire and plans to replace it with a range-extender version. Rivian aims to boost R1T sales, which have been modest, as it prepares for the launch of the more affordable R2 SUV in 2026.
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