Labubu maker Pop Mart sets up London hub for European push
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Pop Mart International Group is establishing a London headquarters to expand its European operations, planning to open 27 new stores, including seven in the UK, creating over 150 jobs. This move follows the company's success in the US and aims to boost its presence in Europe, where it currently generates less than 3.4% of its revenue. The company is also recruiting local artists to tailor designs for different markets. Despite recent growth, concerns about the sustainability of the Labubu franchise have led to a 30% drop in Pop Mart's shares since August.
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