<div id="readability-page-1"><blockquote><ul><li>BYD had already filed four new cars under the Linghui brand last month, all based on existing models.</li><li>The independent sub-brand helps mitigate potential image concerns stemming from BYD models being widely used in ride-hailing services.</li></ul></blockquote><p><img src="https://imageproxy.pbkrs.com/https://cdn.cnevpost.com/wp-content/uploads/2026/02/2026020203264467.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1200" height="1604" original-src="https://imageproxy.pbkrs.com/https://cdn.cnevpost.com/wp-content/uploads/2026/02/2026020203264467.jpg"/></p><p>BYD (HKG: 1211, OTCMKTS: BYDDY) has formally announced the creation of Linghui, a sub-brand for the ride-hailing market, following last month's filing of multiple new models under the brand.</p><p>The Chinese new energy vehicle (NEV) giant announced the Linghui brand on Weibo Monday, stating it will pioneer &#34;ultra-value mobility.&#34;</p>    <div>        <p><span>Join us on </span>            Telegram            <span> or </span>            Google News        </p>    </div><p>&#34;A car carries not just luggage and aspirations, but also supports every striving individual shining brightly,&#34; Linghui wrote in its inaugural Weibo post, signaling its focus on serving ride-hailing drivers.</p><p>BYD's current lineup includes the Dynasty lineup and Ocean lineup — the former named after ancient Chinese dynasties, the latter inspired by marine life and naval vessels.</p><p>Meanwhile, BYD's e-series models fall under its commercial vehicle division, primarily targeting the ride-hailing market.</p><p>In the latest regulatory catalog released by China's Ministry of Industry and Information Technology on January 8, BYD filed for the Linghui e5, Linghui e7, Linghui e9, and Linghui M9 — all featuring the new brand logo.</p><p>These models are built on BYD's existing models, while the independent sub-brand helps mitigate potential image concerns stemming from the widespread use of BYD models in ride-hailing services.</p><p>BYD offers a wide range of models in the affordable market, many of which have become preferred choices for ride-hailing services due to their operational cost-effectiveness.</p><p>However, this could potentially drag on BYD's brand image, especially as it explores the luxury market.</p><p>The Linghui e9 is based on the BYD Han sedan, the Linghui e7 on the Sealion 06 EV, the Linghui e5 on the Qin Plus EV, and the Linghui M9 on the BYD Xia MPV (multi-purpose vehicle).</p>    <div>        <div>            <p><img width="768" height="432" src="https://imageproxy.pbkrs.com/https://cdn.cnevpost.com/wp-content/uploads/2026/01/2026010905065253-768x432.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" original-src="https://imageproxy.pbkrs.com/https://cdn.cnevpost.com/wp-content/uploads/2026/01/2026010905065253-768x432.jpg"/>                            </p>        </div>        <div>            <p>BYD creates Linghui sub-brand for ride-hailing market</p>            <p>BYD has filed four models under its Linghui sub-brand, all based on existing vehicles and featuring a new brand logo.</p>                    </div>    </div>                                                                                    </div>

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<p>BYD has officially launched its Linghui sub-brand aimed at the ride-hailing market, following the filing of four new models last month. The Linghui brand, announced on Weibo, focuses on "ultra-value mobility" and aims to address potential image concerns from the widespread use of BYD vehicles in ride-hailing services. The new models, including the Linghui e5, e7, e9, and M9, are based on existing BYD models and feature a new logo. BYD's affordable vehicles are popular among ride-hailing drivers, but the company is also exploring the luxury market.</p>

- BYD has announced the creation of the Linghui sub-brand aimed at the ride-hailing market, following the filing of four models based on existing vehicles.  
- The Linghui brand will help mitigate potential image concerns for BYD, whose models are widely used in ride-hailing services, while promoting "ultra-value mobility."  
- The filed models include the Linghui e5, e7, e9, and M9, which are built on existing BYD models, reflecting the company's strategy to maintain a presence in both affordable and emerging luxury markets.

BYD officially unveils Linghui sub-brand targeting ride-hailing market