Pop Mart says it sold 100 million LABUBU units in 2025
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Pop Mart, a Chinese designer toy maker, announced that it sold over 100 million units of its flagship IP LABUBU in 2025. The company reported total global sales exceeding 400 million units across all product categories. By the end of 2025, Pop Mart operated in over 100 countries with more than 700 stores and six major global supply chain bases. Its shares have increased nearly 38% this year, driven by strong earnings and global expansion of its IP portfolio.
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