This year is &#34;Wealth at Your Fingertips&#34; and &#34;Blessings at Your Fingertips.&#34;
But amidst the blessings, what remains unchanged is the tradition of starting to watch the Spring Festival Gala right after finishing dinner.
Aside from skits and beautiful traditional songs and dances,
Behind every second is an industry striving to excel.
Almost all of them have firmly entered everyone's lives over the past year.
Watching the Spring Festival Gala advertisements, to put it simply, is about seeing:
Which brands have become essential in life over the past year and which may become the top priorities in the coming year.
And which advertising slot is the hottest?
It must be the advertising slot that kicks off before the Spring Festival Gala at 8 PM.
<h2>01</h2>
In this advertising slot, alcoholic beverages still dominate.
The same few familiar faces, but the stories have changed.
Before the opening, let me make a small prediction: this year's alcohol advertisements should still account for about 1/3.
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As expected, alcoholic beverages still occupy the majority in the countdown advertising group for the Spring Festival Gala, this most ceremonial advertising moment.
The most important question is, which alcoholic brands can take the front row?
After watching the conclusion: the top three remain stable, but the internal dynamics are changing.
Gu Jing Gong Jiu directly kicked off the advertising group and has been frequently appearing since.
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The density of alcohol advertisements embedded throughout the program is exceptionally high.
Wuliangye follows closely, as it is a staple on the reunion dinner table every year, still making a high-profile appearance this year.
Fenjiu also continues to carry that familiar blue and white porcelain bottle, which stands out among the strong and fragrant varieties with its refreshing feel.
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If we talk about stability, it has to be Dream Blue.
Making a grand entrance, with a familiar voice and taste—&#34;Dream Blue tells you the time.&#34;
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Curiously, I checked.
The battlefield for baijiu is no longer as simple as the dining table.
It is a brand of social interaction, a competition for the right to speak on important occasions for the Chinese people.
Even if they didn't secure the opening advertisement, they still have to try in the middle.
That's what Jin Jiu is doing.
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If they lack strength, the entire market wouldn't agree.
It’s more likely that the strategy has changed.
While the second and third players are aggressively attacking mind share during the Spring Festival Gala, what is the leader doing?
They might be busy with internationalization, busy with youthfulness, or they might just feel—it's not necessary.
This is the difference between the leaders and the non-leaders.
The Spring Festival Gala truly acts as an amplifier, amplifying life’s demands without making direct decisions.
<h2>02</h2>
These types of advertisements are interspersed throughout the entire Spring Festival Gala.
The opening preview advertisement features Gree's air conditioners at the back, while the first to be aired is smart furniture.
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In the past year of watching the market, although I felt that more and more good houses were emphasizing the concept of smart homes, I always thought it was the developers' business, an opportunity for new houses.
However, when smart home products were widely broadcasted during the Spring Festival Gala, I really couldn't sit still.
There was a feeling: smart homes will soon become a necessity rather than an option.
What truly &#34;broke my defenses&#34; was the advertisement from Chasing Dreams.
Huang Bo's cunning gaze and his joy for smart living felt like fulfilling a wish from years ago—asking for little but full of hope for life.
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My thoughts at that moment were particularly simple: I can't wait for these smart appliances; I need to arrange for them as soon as possible.
The earlier you buy, the earlier you enjoy.
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Specifically regarding products, which brand can I buy? MOVA is really impressive in advertising.
In the skit home environment, there's a direct impression link—MOVA is right in the center like a couplet's horizontal inscription, with specific product machines added on both sides.
I couldn't help but want to go to Bilibili to see reviews and find out where this robot vacuum excels.
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In terms of daily necessities, besides housing, smart driving is still on the list this year.
Aito has steadily showcased smart living from last year to this year.
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But it's obvious that the heat of new energy vehicles has relatively decreased.
It's not that the cars are bad; it's just that this track has shifted from &#34;whether or not&#34; to &#34;how good.&#34;
The audience's excitement will naturally shift.
<h2>03</h2>
I know everyone is anxious, but please don't rush.
There's an industry that must be mentioned.
This year's industry explosion is AI.
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Before the Spring Festival Gala, Volcano Engine and Doubao had already secured their positions.
However...
Last year's DeepSeek ignited everyone's passion for AI.
In just a year, life feels like it has been stamped with a steel seal of thought—life without AI, life without large models, is not contemporary life.
Doubao has taken the transition from &#34;technology to practical application&#34; to the extreme.
First, it showcased Doubao's impression as an assistant in people's lives, then continuously displayed Doubao's summarization function in between.
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Upon further thought, it's not just adults; my nephew, who is not yet three years old, has already taken Doubao as a good friend and chats with it from time to time.
Do you remember the shock brought by the recently released Doubao Seedance 2.0?
Video creation has become so simple.
From a technical perspective, Doubao is transitioning from passive Q&amp;A to an AI Agent capable of autonomously completing complex tasks, achieving a deep integration of multi-modal sensory experiences.
Industry customization, edge-cloud collaboration, and integrated software and hardware allow AI to naturally land in more devices and scenarios.
At the same time, it balances ease of use, safety compliance, and commercialization, creating a stable and sustainable AI ecosystem.
These terms, when applied to short videos, are truly impressive.
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Shen Teng's confused yet clever demeanor fits perfectly with Doubao.
As it continues to integrate into daily life, it's hard to imagine how much more Doubao will be able to do in the future.
At the same time, some gameplay continues to persist—online and offline interaction.
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Even family members who hadn't installed Doubao on their phones before downloaded it for tonight's red envelope grabbing.
This gameplay isn't new, but it is indeed useful.
Previous platforms like Alipay, Alibaba, and Kuaishou have relied on this tactic to rapidly grow their user base overnight.
Normal bottom-end collaboration is also available anytime and anywhere on Doubao.
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If we are talking about real prowess, the large model behind Doubao's Volcano Engine must have a place.
In the past two months, Volcano Engine has achieved a quadruple explosion in technology, usage, revenue, and customers through large model upgrades and the Spring Festival Gala benchmark landing, solidifying its position as the leader in domestic AI cloud.
The advertisements during the Spring Festival Gala are not just advertisements; they are essentially a public announcement of the industry landscape.
<h2>04</h2>
AI has said that robots must not be left behind either.
Incremental growth is certainly the most noteworthy part.
This year, robots are fully on the table.
Yushu Technology (humanoid robots), Galaxy General (embodied large models), and Magic Atom have also risen by leveraging their positions.
They didn't appear in the preview advertisements at the beginning, but they directly participated in various forms of performances due to their potential links to daily life.
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In the skit, Cai Ming transitioned from playing a robot to having multiple robot grandchildren, along with a stand-in.
How can this not be considered a callback across cycles?
In the song and dance segment, this year's martial arts performance, cloud riding, and backflips were all much better.
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There is no doubt that robots will definitely appear in large numbers before the Spring Festival Gala is broadcast.
Last year, if AI's first appearance was the &#34;signal of the times,&#34; this year, the gathering of robots is the &#34;roar of the times.&#34;
<h2>05</h2>
There’s a joke online that says, besides those who already enjoy watching the Spring Festival Gala, there’s now another group of people who like to watch: stock investors.
They directly endorse the ability of the Spring Festival Gala to showcase high-performing stocks.
While the advantages of the previous industries are evident, what follows is truly impressive.
This year's Spring Festival Gala advertisements cannot overlook a hidden youthful force.
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Xiaohongshu, Bilibili, Douyin—these gathering places of young people's spiritual world are becoming the real driving force behind the promotion of the Spring Festival Gala.
They serve as an interface, allowing more young people to watch the Spring Festival Gala.
They also provide an opportunity for some previously considered non-mainstream social platforms to be taken seriously.
This is the upgrade of the internet.
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Even if the corresponding brands did not appear in the promotional advertisements, their emergence indicates one thing.
The emotional value of the things that young people like has been officially endorsed.
Yes, Miniso has moved from the basement level of shopping malls to the Spring Festival Gala.
This can be regarded as a milestone in social discourse where emotional value is highly valued.
In the past, we thought trendy toys were niche, exclusive, and for young people.
But when they appear on a national stage like the Spring Festival Gala, it signifies one thing: emotional consumption has reached parity with material consumption.
Cultural creativity, blind boxes, IP collaborations—these terms are no longer subculture but mainstream.
Emotional value has truly reached a point where it is ready to be elevated.
<h2>06</h2>
Although every year there are people saying the Spring Festival Gala is boring and they don’t want to watch it,
on New Year's Eve, many still can’t help but watch it intermittently.
The fun of the Spring Festival Gala may be questioned, but its status has almost never been surpassed.
It remains a program that global Chinese people look forward to together.
And as we watch the advertisements during the Spring Festival Gala, we also connect the grand narratives with our personal lives through these brands and related products.
Perhaps stock investors love watching advertisements even more than we do; they watch the K-line charts, while we watch life.
Finally, I want to share a detail that I personally like.
Products from domestic industries like Wahaha, Jindian organic milk, and Hailan Home are still present.
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The grand narratives belong to the grand, and technology belongs to technology, but those products that are closest to life are still on the Spring Festival Gala stage.
This is very relatable to the common people.
In the ever-changing commercial world, those that remain are the ones that can withstand the test.
In 2026, may we all withstand the test.
Happy New Year, and may the Year of the Horse bring you good fortune!
Risk Warning and Disclaimer
The market has risks, and investment requires caution. This article does not constitute personal investment advice and does not take into account the specific investment goals, financial conditions, or needs of individual users. Users should consider whether any opinions, views, or conclusions in this article align with their specific circumstances
Invest based on this, and you bear the responsibility

This year's Spring Festival Gala advertisements still prominently feature liquor brands, with Gujinggongjiu, Wuliangye, and Fenjiu appearing frequently, showcasing their strong position in the market. The competition for advertising slots is fierce, especially for slots before 8 PM, which have become the focal point for brand competition. At the same time, emerging products such as smart home devices are gradually being included in the advertising lineup, reflecting consumers' pursuit of quality of life. The Spring Festival Gala advertisements not only showcase the market position of brands but also reveal changes and developments in the industry

Who is advertising before the Spring Festival Gala