PRECIOUS METALS | Chow Tai Fook to Adjust Gold Prices Post-Spring Festival

Chow Tai Fook is set to adjust the prices of its gold products following the Spring Festival, with the changes expected to take effect in mid-March. According to Jin10, some stores have already received notifications about the price increase, which will primarily affect fixed-price products, with an anticipated rise of 15% to 30%. However, the specific details and timing of the adjustments will depend on the price tags in stores. On February 24, a sales representative at the Chow Tai Fook store in Beijing's Joy City confirmed the price hike, stating that it is expected around March 10. A gold bracelet weighing 29.88 grams, known as the Five Emperors Coin bracelet, is set to increase from 53,800 yuan to 71,800 yuan, marking a price surge of over 33%. After the increase, the average price per gram will exceed 2,400 yuan.