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<p>After multiple strategic adjustments, Meizu Mobile is facing a significant crisis. Although the CMO announced that Meizu 23 would be released in mid-year, the project was halted in mid-February, and the mobile phone business is expected to exit the market by March 2026. The Meizu brand may continue to operate within the Geely system. As market competition intensifies and costs rise, the survival space for small and medium-sized mobile phone manufacturers is being compressed, and Meizu's future is filled with uncertainty</p>

- Meizu has undergone strategic shifts and management changes in recent years, leading to the suspension of its smartphone business and a planned exit from the market by March 2026.  
- Despite a previously announced flagship release, the company's financial struggles and rising costs in the competitive smartphone sector have intensified pressure, with a shift towards integrating automotive technology under Geely's ownership.  
- As competition continues to escalate in the smartphone market, Meizu's withdrawal reflects a broader trend of consolidation among smaller brands, driven by the challenges of maintaining profitability in a saturated market.

The "last straw" that crushed Meizu phones