<div id="readability-page-1"><blockquote><ul><li>Li Auto has introduced a store profit-sharing program to incentivize sales outlet managers and address intensifying domestic market competition.</li><li>The new store strategy emphasizes aligning core resources with managers possessing strong operational capabilities to enhance individual store profitability.</li></ul></blockquote><figure id="attachment_136922"><img src="https://imageproxy.pbkrs.com/https://cdn.cnevpost.com/wp-content/uploads/2026/02/2026022710112613.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1600" height="900" original-src="https://imageproxy.pbkrs.com/https://cdn.cnevpost.com/wp-content/uploads/2026/02/2026022710112613.jpg"/><figcaption id="caption-attachment-136922">(File photo shows a Li L7. Image credit: CnEVPost)</figcaption></figure><p>Li Auto (NASDAQ: LI, HKG: 2015) is undertaking a major restructuring of its retail network, aiming to transform its sales team into one of its core competitive strengths.</p><p>Following last year's sales decline, the Chinese new energy vehicle (NEV) maker has introduced a store profit-sharing scheme to motivate sales managers and counter intensifying domestic market competition, according to a Friday report by local media outlet Leiphone.</p><p>Li Auto internally announced the launch of its &#34;Store Partner Program&#34; on February 27. The initiative does not shift toward a traditional franchise model but instead grants greater operational autonomy to select core store managers, allowing them to directly participate in store profit sharing, the report cited sources as saying.</p>    <div>        <p><span>Join us on </span>            Telegram            <span> or </span>            Google News        </p>    </div><p>Under the new mechanism, store managers will transition from purely sales-focused roles to store general managers accountable for overall operational performance.</p><p>This management restructuring underscores Li Auto's efficiency-focused strategy amid challenging market conditions.</p><p>Li Auto's 2025 deliveries declined 18.8% year-on-year to about 406,000 units. In January 2026, its deliveries totaled just 27,668 units, marking a 7.55% year-on-year decline and a 37.47% month-on-month drop — the lowest level since March 2025.</p>                    <div>        <p>Li Auto monthly deliveries</p>                <p><span>                <span></span>                2024            </span>                        <span>                <span></span>                2025            </span>                        <span>                <span></span>                2026            </span>                    </p>                                                    </div>            <p>Last month, the company began evaluating and closing underperforming stores established during its earlier aggressive expansion phase, redirecting resources toward high-potential commercial districts.</p><p>Facing intensifying product homogenization in the EV market, Li Auto is attempting to break the deadlock by shifting the focus to channel operational efficiency.</p><p>The new store strategy emphasizes deeply aligning core resources with managers possessing strong operational capabilities to enhance per-store profitability, Leiphone cited sources as saying.</p><p>This retail system overhaul also paves the way for Li Auto's upcoming new product cycle.</p><p>Li Auto plans to launch multiple new models intensively in 2026 and has set an aggressive sales target of about 550,000 units, representing about 40% year-on-year growth, according to previous media reports.</p>    <div>        <div>            <p><img width="768" height="432" src="https://imageproxy.pbkrs.com/https://cdn.cnevpost.com/wp-content/uploads/2026/02/2026022709285252-768x432.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" original-src="https://imageproxy.pbkrs.com/https://cdn.cnevpost.com/wp-content/uploads/2026/02/2026022709285252-768x432.jpg"/>                            </p>        </div>        <div>            <p>Li Auto to report Q4 earnings on Mar 12 following return to loss and BEV struggles</p>            <p>Li Auto delivered 109,194 vehicles in the fourth quarter 2025, marking a 31.19% year-on-year decline.</p>                    </div>    </div>                                                                                    </div>

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<p>Li Auto has launched a store profit-sharing program to incentivize sales managers and enhance store profitability amid increasing domestic competition. This initiative, part of a major restructuring of its retail network, allows select managers greater operational autonomy and accountability for overall performance. Following a decline in deliveries, Li Auto aims to improve efficiency and redirect resources to high-potential areas while preparing for a new product cycle with a target of 550,000 units in 2026.</p>

- Li Auto has launched a store profit-sharing program to motivate sales managers and enhance store profitability amidst rising competition in the domestic market.  
- The initiative grants select core store managers operational autonomy, enabling them to participate in profit sharing and transition into broader managerial roles.  
- Following a significant decline in deliveries and underperforming stores, this restructuring aims to improve operational efficiency while preparing for a new product cycle and ambitious sales targets.

Li Auto rolls out profit-sharing for store managers to revive sales