<div id="readability-page-1"><div> <p>Ten days ago, Tesla unveiled what many called the most compelling Cybertruck configuration yet — a Dual Motor All-Wheel Drive (AWD) variant priced at $59,990. After a very positive response from fans, CEO Elon Musk dampened enthusiasm by announcing within hours of the launch the offer would last “only for the next 10 days.”</p> <p>Now, as promised, that window has closed, and Tesla has raised the price by much more than we expected. </p> <p>As of March 1, the same Cybertruck AWD is now priced at $69,990 in Tesla’s U.S. configurator — a massive $10,000 increase, nearly 17%, due to high demand for the stainless steel electric pickup.</p> <figure><img height="607" src="https://imageproxy.pbkrs.com/https://i0.wp.com/driveteslacanada.ca/wp-content/uploads/2026/03/img_5862.jpg/query-cmVzaXplPTk3NSw2MDcmc3NsPTE?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="975" original-src="https://imageproxy.pbkrs.com/https://i0.wp.com/driveteslacanada.ca/wp-content/uploads/2026/03/img_5862.jpg/query-cmVzaXplPTk3NSw2MDcmc3NsPTE"/></figure> <h3>A Short-Lived Sweet Spot</h3> <p>When Tesla first announced the $59,990 price, it immediately changed the conversation around Cybertruck. The new trim finally appeared to strike the balance buyers had been waiting for since the truck’s 2019 unveiling: strong range, quick acceleration, practical utility, and a price that felt aligned with the original vision.</p> <p>The configuration includes 325 miles of range (est.), 0–60 mph in 4.1 seconds, 7,500 lbs towing capacity, 325 kW max charging speed, a motorized tonneau cover, bed outlets (2x 120V, 1x 240V), and Powershare capability. </p> <p>At $59,990, it undercut the Premium AWD trim by $20,000 while keeping the fundamentals intact.</p> <p>With the increase to $69,990, the Cybertruck AWD now sits notably above the inflation-adjusted equivalent of Tesla’s original 2019 Dual Motor projection. Back then, Tesla announced the Dual Motor AWD would start at $49,990 — roughly $64,000 in today’s dollars.</p> <h3>What It Means for Cybertruck Sales</h3> <p>Cybertruck sales have struggled to match early expectations, with almost 39,000 deliveries in 2024 falling to just over 20,000 in 2025 — far below the installed annual production capacity of 125,000 units.</p> <p>The sub-$60,000 pricing was widely seen as a turning point that could meaningfully boost volume. And the response from fans supported that idea, with estimated delivery dates extending more than a year into the future in a matter of days. </p> <p>While the truck remains more accessible at $69,990 than at its $99,990 Foundation Series launch price and $79,990 price for the Premium AWD, the psychological impact of dipping below $60K, was significant.</p> <p>The question now is whether $69,990 is a sustainable price that can maintain the momentum built over the last 10 days — or whether Tesla has gone too far and pushed it beyond the psychological sweet spot.</p>   </div></div>

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<p>Tesla has raised the price of its Dual Motor All-Wheel Drive Cybertruck from $59,990 to $69,990, a $10,000 increase, due to high demand. This price hike follows a brief promotional period that generated significant interest. The new price still positions the Cybertruck AWD below its original launch price but raises concerns about sustaining sales momentum, as early deliveries have not met expectations. The increase may impact buyer psychology, as the sub-$60,000 price point was seen as a key factor in boosting sales.</p>

- Tesla recently raised the price of the Dual Motor All-Wheel Drive Cybertruck from $59,990 to $69,990, marking a 17% increase due to high demand.  
- The initial price point was seen as a turning point for Cybertruck sales, which have struggled to meet expectations, with previous deliveries declining significantly from 39,000 in 2024 to over 20,000 in 2025.  
- The new price remains lower than earlier launch prices but raises concerns about whether it will sustain sales momentum or exceed consumer willingness to pay.

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Tesla Raises Cybertruck AWD Price As Promised, But by $10K