VIVA GOODS: Clarks plans to launch more sports leisure and performance product lines this year

VIVA GOODS (00933.HK) announced that its main brand Clarks is accelerating the expansion of its professional walking shoe business. With strong growth recorded in the Pace and Solevana series, the brand will further enrich its sports and leisure product portfolio. Clarks plans to launch more sports and leisure and performance product lines in 2026, continuing to focus on business growth in this category.

The latest product, the Pace Rise training shoe, marks Clarks' most advanced walking shoe design to date. Additionally, Clarks will launch the Pace Move, featuring Clarks Pace comfort technology, this spring, as well as the Solevana, designed for ultimate comfort and foot recovery. At the same time, Clarks will expand the best-selling comfort recovery sports shoe Solevana series to men's sizes.

The company stated that this new product launch fully demonstrates Clarks' determination to expand into comfort-centric sports category products, while maintaining brand affinity in the mass market through strategic product planning, precise marketing, and diverse pricing strategies.

Dawn Porto, Clarks' Global Product Director, stated that the company continues to invest significant resources in developing patented technologies to ensure Clarks maintains a competitive edge in classic women's, men's, and children's categories, while also solidifying its footing in the emerging performance-driven field. The company will continue to invest in comfort innovation technology to create more comfortable footwear that aids walking, providing consumers with daily comfort experiences