Multiple regions have created an 8-day "super long Spring Festival holiday," Meituan: flight booking volume surged by 254%, theme parks became the biggest dark horse

Editor | Liu Peng As multiple provinces and cities successively announce their "spring break" arrangements, many regions' spring breaks are connected with the Qingming and May Day holidays. Citizens and tourists can combine "leave + vacation" to create a short holiday of 6 to 8 days. The release of policy benefits has led to a significant consumption boom in the spring tourism market, which was originally focused on short-distance outings. According to Meituan Travel, in the past week, there has been a noticeable increase in flight bookings from various places such as Jiangsu, Zhejiang, and Shanghai, with the highest growth rate reaching 254%. From travel data, the enthusiasm for travel varies across regions, but overall it shows an upward trend. Taking Hangzhou as an example, the local spring break is adjacent to the May Day holiday, and from April 28 to May 5, the growth rate of flight bookings from Hangzhou reached 254%. Popular destinations include Beijing, Guangzhou, Shenzhen, Urumqi, Lanzhou, Haikou, and others. At the same time, Chengdu and Nanjing also experienced a travel peak during the spring break period around Qingming (April 1-6), with flight bookings increasing by 72% and 84% year-on-year, respectively. It is noteworthy that as a core source of tourists in the Yangtze River Delta, the travel preferences of Jiangsu tourists have changed, with mid to long-distance cities with suitable climates such as Guangzhou, Chengdu, Xiamen, Kunming, and Sanya becoming key choices for their travel. Industry insiders point out that there has been a significant change in the travel structure and consumption trends in the spring tourism market. The spring break policy has not only stimulated consumption during a single holiday but has also driven the entire spring tourism market. With the expansion of travel radius for citizens and tourists, the consumption potential for family mid to long-distance travel has been greatly released. Although traditional attractions still maintain stable market appeal, during the spring break, theme parks have become the biggest "dark horse" in attractions. Meituan Travel shows that since March, the search volume for Shanghai Disneyland has increased eightfold, and the search volume for Shanghai LEGO Land has increased fivefold. The cities with the highest search interest are concentrated in the Yangtze River Delta region, including Shanghai, Suzhou, and Hangzhou. Among the provinces and cities that have announced spring breaks, the top 10 attractions in terms of booking enthusiasm are: Universal Beijing Resort, Shanghai Disneyland Resort, Huangshan Scenic Area, National Museum of China, Chimelong Safari Park in Guangzhou, Shanghai LEGO Land Resort, Nanjing Science and Technology Museum, Qin Shi Huang Mausoleum (Terracotta Army), Chimelong Ocean Kingdom in Zhuhai, and the Palace Museum (Forbidden City). Behind this trend is an adjustment in the structure of family travel demand. According to Meituan Travel data, during the period from April 1 to 6, the order volume for family-friendly homestays from Nanjing increased more than tenfold year-on-year, and the order volume for family-friendly homestays from Chengdu also increased more than sevenfold; from April 28 to May 5, the bookings for family-friendly homestays from Hangzhou increased more than tenfold year-on-year, highlighting the growing impact of family travel on holiday consumption