OpenAI plans to integrate Sora video generation features into ChatGPT
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OpenAI plans to integrate its AI video generation model Sora into ChatGPT to enhance multimodal capabilities and increase user engagement. This initiative aims to compete with rivals such as Google Gemini and Meta. Sora was launched in 2025 and initially performed well, but user retention has declined, currently ranking 165th. OpenAI hopes to revitalize Sora with ChatGPT's 920 million weekly active users and push the user count towards the goal of 1 billion. The inference costs for video generation are expected to exceed $225 billion between 2026 and 2030, and OpenAI is ramping up its reserve of computing resources to handle peak usage
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