In the fourth quarter of 2025, a 25.3% plunge! China's global television market share drops to fourth place

腾讯新闻 - 财经
2026.03.12 07:37
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In the fourth quarter of 2025, China's television market shipments plummeted by 25.3% year-on-year, with the global market share sliding to fourth place, mainly due to the end of government subsidy policies and consumers upgrading in advance. In contrast, markets in other regions of the world showed growth, with North America and Western Europe increasing by 4.7% and 3.2%, respectively. Chinese brands such as TCL and Hisense are accelerating their overseas expansion, with market share in North America rising to 30.7%. The high-end market remains the core of profitability, with OLED shipments increasing by 8.6% year-on-year