Experts: AI large model poisoning is a new form of unfair competition

The "3·15" gala reported on the phenomenon of AI large models being "poisoned." Li Fumin, an expert from the Institute of Intelligent Social Governance at Shandong University of Finance and Economics, stated that the behavior of merchants conducting targeted training on large models through services like GEO to guide AI in generating specific product or service recommendations is essentially a new form of unfair competition and consumer deception that uses technical means for covert marketing and fabricating facts. This leads consumers to receive implanted marketing content without their knowledge, and its harmfulness and illegality require high attention