Coca-Cola Stock (KO) Gets Multiple Upgrades as the Company Moves Into 'Protein Shakes'

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2026.03.16 15:27
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Coca-Cola (KO) has received stock upgrades from Morgan Stanley and Jefferies as it enters the protein shake market. Jefferies raised its price target for KO from $87 to $90, maintaining a Buy rating, citing the popularity of healthier beverage options like Fairlife, Coke's lactose-free milk and protein shakes. This move reflects Coca-Cola's strategy to diversify beyond sugary drinks and align with consumer trends towards healthier diets.