"Small Spring" Market Emerges in Many Property Markets, Developers Accelerate Launch Pace

Since March, a "small spring" in the property market has gradually appeared in many places, with many hot projects achieving "sold out on opening day," and market sentiment has significantly improved compared to the beginning of the year. Developers have clearly accelerated their launch pace, aiming to seize the window period to speed up destocking and cash recovery. Specifically, Beijing's new home market was the first to show signs of warming up. On March 22nd, the Jiatang Jingyue project, jointly developed by Beijing Construction Engineering Real Estate Co., Ltd. and multiple parties, opened for sale, achieving sales of 266 units on that day. The Shanghai market also has no shortage of highlights. In mid-March, China Construction Yipin·The Bund Yuanjing's second launch achieved sales of 900 million yuan, breaking the sales record for heritage-style properties within 48 hours; the second batch of units at the Central Ring Ludao project sold out immediately upon opening. From a data perspective, market heat is gradually increasing. According to data from the China Index Academy, in the 12th week of 2026 (March 15th - March 21st), new home sales area in 30 cities was 2.48 million square meters, a month-on-month increase of 15.9%. Among them, Beijing's new home sales increased by 31.7% month-on-month, ranking first in terms of growth among first-tier cities; sales in representative second-tier cities reached 1.47 million square meters, a month-on-month increase of 30.1%, with significant sales volume increases in cities like Chengdu, Hangzhou, and Suzhou. (Securities Daily)