Soda Music: Optimize the revenue-sharing model and incentive activities for song licensing cooperation on the Douyin Music Open Platform

36Kr learned that on March 25, the 2026 Soda Music x Douyin "See Music Plan · Industry Conference" was held in Beijing. It was introduced that the platform will fully open cooperation, optimize the revenue-sharing model and incentive activities for song licensing cooperation on the Douyin music open platform; at the same time, it will continue to support music creators and institutions. Data shows that in 2025, the user scale of Soda Music grew by 120% year-on-year, with 25% being new users of music streaming. Currently, the platform has reached 5.7 million creators and 550,000 musicians