On March 31, 2026, Bilibili (hereinafter referred to as &#34;B Station&#34;) officially concluded its first AI Creation Competition in Shanghai, alongside the offline award ceremony &#34;AI Creator MeetUP.&#34;
The competition started on January 5, 2026, featuring two main tracks: &#34;Open Track&#34; and &#34;Three-Body Track,&#34; with submissions closing on March 20. According to statistics, the competition received over 8,300 valid entries, with a total view count on the platform exceeding 700 million, including 143 viral pieces with over a million views each. Data shows that in the first quarter of 2026, nearly 24 million people watched AI-related content on B Station daily, indicating a rapid growth trend.
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At the award ceremony, B Station announced that the short film &#34;Sign&#34; created by UP master &#34;DiDi_OK&#34; won the first prize in the Open Track. This work conceived a fable story about the collapse of world order due to the appearance of a mysterious warning sign, showcasing proficient AI audiovisual language and profound narrative thinking within its 7-minute duration. Within a week of its release, the view count approached ten million, and its quality was praised by Guo Fan, director of the &#34;The Wandering Earth&#34; series.
Renowned director and screenwriter &#34;Jiao Shou Yi Xiao Xing&#34; also collaborated with B Station UP master &#34;Fen Mo&#34; in this competition. Their work &#34;The Death of Nuwa&#34; won the third prize in the Open Track. As a practitioner in the traditional film and television industry, Yi Xiao Xing shared his feelings about using AI for creation. &#34;At this stage, AI is more of a tool. And as a tool, it is 'boring'; it is not humorous because AI does not make mistakes. But human creation can 'make mistakes,' it requires a moment of inspiration, and the touching moments are counterintuitive, which AI cannot achieve at present.&#34;
In the Three-Body Track, UP master &#34;Ban Diao Zi Bill_&#34;'s work &#34;Ink Drop Project&#34; took the top prize. This piece is based on the original &#34;Three-Body&#34; work &#34;Shelter Era,&#34; telling the story from the perspective of an ordinary high school student, depicting the struggles and warmth of ordinary people as the two-dimensional foil strikes approach, precisely resonating with the sentiments of science fiction enthusiasts.
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It is reported that this competition set up a total of 77 award positions, with a total prize pool exceeding 3 million yuan, including a first prize of up to 1 million yuan
Li Ni, Vice Chairman and COO of Bilibili, stated at the event that Bilibili is always committed to encouraging professional and sincere content creation. The original intention of holding the AI Creation Competition is to discover and support those serious creators known as UP owners. &#34;What Bilibili wants to do is to build a stage for good creators and good audiences to meet here.&#34;
In addition to the awards, Bilibili also announced that it will hold the AI Creation Competition as a long-term project to continuously discover potential creators and build a complete nurturing system. At the same time, the platform will open a dedicated broadcasting channel for high-quality AI content called &#34;AI Animation Theater,&#34; promoting excellent short works towards serialization and long video development.
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It is noteworthy that Bilibili revealed for the first time during the event that its self-developed new AI video creation product &#34;updream&#34; for professional creators has entered internal testing. This product addresses the pain points faced by current AI industry creators, such as repeated disclosures, inability to retain creative styles, and fragmented creative processes, by creating three core capabilities: an intelligent creative assistant with long-term memory that retains creators' habits, styles, and project contexts; a personalized &#34;skill library&#34; that accumulates private editing logic and aesthetic preferences, supporting personal use and open-source sharing; and an open and flexible creative &#34;canvas&#34; function that breaks fixed process limitations, adapting to the creative rhythm of divergent inspiration and multiple iterations, allowing technology to always serve creativity itself. The product is currently in internal testing, with the first batch of creators participating through invitation codes.
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The global AIGC technology wave continues to surge, with AIGC regarded as an important part of the Fourth Industrial Revolution. Major content platforms in China are also actively building AI ecosystems. As the most active content community among young users in China, Bilibili has long reflected the cutting-edge creative trends of the young demographic. Data shows that Bilibili has over 120 million users consuming AI content each month, with the playback duration of AI content in the fourth quarter of 2025 increasing by 53% year-on-year.
The launch of Bilibili's first AI Creation Competition and the &#34;updream&#34; product provides content creators with an opportunity to break traditional production methods and embrace technological change. Talent is the eternal subject of creation, AI is a tool that serves narrative and creativity, and good content will ultimately be seen and recognized on Bilibili

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On March 31, 2026, Bilibili (B Station) held the award ceremony for its first AI Creation Competition in Shanghai, announcing that the AI creation product "updream" has entered internal testing. The competition, which started on January 5, 2026, received a total of 8,300 submissions, with views exceeding 700 million. UP master "DiDi_OK" won the first prize in the open track with the short film "Sign," while UP master "Half-Baked Bill_" won the first prize in the three-body track with the work "Ink Drop Project." The total prize pool exceeded 3 million yuan, and Bilibili's Vice Chairman Li Ni stated that they will continue to encourage professional content creation

PingWest

Yinhua MSCI China A ETF

Guotai MSCI China A ESG General ETF

Yinhua CSI Movies Theme ETF

Guotai CSI Animation Game ETF

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ChinaAMC CSI Cultural Entertainment Media ETF

GF Fund CSI Media ETF

ChinaAMC CSI Animation Game ETF

AXA SPDB CSI Hugangshen Game and Culture Media ETF

Penghua CSI Media ETF

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Bilibili held an award ceremony for the AI creation competition and announced that the AI creation product "updream" has entered internal testing