JD.com group buying launched, partnering with Starbucks and Mixue to distribute coupons
JD-SW (09618.HK) officially launched its group buying business last Friday (3rd), covering one million dining stores in a hundred cities nationwide in the first batch, focusing on in-store food discounts during the trial operation period. The platform also launched the "Single Order Free Drink" campaign, partnering with beverage brands such as Starbucks, Mixue Ice City, Luckin Coffee, Kudi Coffee, and Auntie Hu to offer benefits, with coupons given for purchases over RMB 99.
Users can access the "Food Group Buying" section through the "Seconds Delivery" channel in the "JD" APP, covering various dining categories including food, beverages, and desserts
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